Infographics are powerful tools for conveying messages, and even more so in the world of marketing. Although practically everything can be explained with words, it is true that some data can be better understood when accompanied by phone number list graphic elements. And if they are conspicuous? Even better, because they take less time phone number list to capture the user's attention. Do you want to discover how to make effective infographics? Then this article is phone number list for you, as we will tell you everything you need to know, including its definition, characteristics, classification, tools, strategies and much more, regardless phone number list of whether you are a graphic designer or not. What is an infographic? Let's get straight into the matter with its definition: An infographic is a graphic representation of information that combines both text and visual elements. In this way, we have that its main purpose is phone number list to make the information more digestible, facilitate its understanding to the point that it is not necessary to have very high prior knowledge. Infographics work great because most phone number list of us tend to learn better with images, as our brains process it faster. In fact, about 90% of the data that reaches us is visual . This is an example of an Aloha! That is why —as Internet users— we are more interested in seeing a photograph, a meme or even a video, instead phone number list of a very long text that gives us practically the phone number list same content. This is bad? Not at all, because that does not mean that all the phone number list information should be visual, or that your users do not want to consume your texts, but it means that you have to think very carefully about what is best to work with infographics and what is better with another type phone number list of format. It is also very important not to confuse mind maps with infographics , because —although they may look similar— a mind map phone number list is a diagram with hierarchies, which is used to explain an idea, unlike infographics that do not follow a rigid structure. Why use infographics? Now, surely you have to ask yourself what is the use phone number list of making an infographic, or rather, in what cases should you use them? The main use would be to simplify the information . Do you have a very complex topic that you want to explain phone number list to an inexperienced audience? An infographic will help you. To represent the results of some investigation , especially if a quantitative method is used —that is, one that observes the phenomena through statistical techniques—, since the graphs are easier to understand than just the numbers.