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Reyad Khan
Jul 16, 2022
In General Discussions
Don’t Fake It Elespacio went on a quest to find some of those brands who manage to pull off driving advertising in a positive direction for gender equality, and others were quick to snatch up the purple banner of women’s empowerment for the month of March and put it down just as quickly. Not one to play the shame game, Elespacio does love to take Real Estate Photo Editing deep dives into ads and find out what’s really going on. Brands who nailed this call to action are the ones who put their money where their mouth is by investing in feminist campaigns beyond the month of March to promote a world where gender equality is the norm. Elespacio’s rounded up some examples of campaigns worthy of sharing that move the needle towards diversity, equity, and inclusivity. Lego Isn’t Playing When It Comes to Breaking Stereotypes Lego, long a champion of creativity and imagination, has built a sturdy platform they use not only to break gender stereotypes but to encourage girls to pursue careers in what is still seen as male-oriented industries. Last year, the brand launched ‘Ready for Girls’, an empowering campaign that calls upon society to rebuild perceptions of a world made for girls, instead of girls remaking themselves to fit the world. This year, the brand also marked International Women’s Day by celebrating the powerful contribution that women in design have made with their LEGO Designer Stories. The brand is doing more than just lip service to female empowerment: they’ve announced a commitment to hiring more women as product designers and have joined forces with organizations that support the next generation of women in design. Hershey’s Serves up Something Sweet Yet Simple It’s often been a rocky road for Hershey’s when it comes to diversity, but the brand has recently launched initiatives that break down barriers for a more inclusive workplace with equal pay for all genders. The brand’s Celebrate SHE campaign highlights three important letters in the center of the iconic name: SHE. It’s a cute, colorful reminder of the impact women make, but Elespacio can’t help but think it falls a bit short for “goodness” at Hershey’s to be about more than just delicious products. Something that packs more of a punch with a stronger strategy would have served the brand better. Dove Dives Into the Real Beauty of Diversity Starting with the Real Beauty campaign it launched way back in 2004, Dove is known for being at the forefront of bias breaking through ads that showcase all types of bodies and ethnicities. The brand launched its share their stories and celebrate all shapes, colors, and sizes of beauty. Elespacio also likes how the brand pushes for change but also has quantifiable ways to measure its performance. Its committed to empowering 8 million young people by 2024 by providing a host of evidence-based resources on self-esteem, and its pledge​ also takes action to reverse the damage of retouching apps. Get Real In a money-driven world like the one we live in, it’s safe to say that brands likely wouldn’t put as much stock into female empowerment if it didn’t affect their bottom line or improve their positioning. Did Elespacio hear someone shout “not all brands”
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Reyad Khan

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