The inbound marketing methodology is based on attracting users to our brand organically, instead of using traditional advertising media to contact them. But it is not enough for them to visit us: the crucial step is to get them to trust us to leave us their data and become leads . And what's more: we want these leads to be qualified, that is, they have a high probability of becoming customers. Ultimately, when it comes to leads, we look for both quantity and quality. So we leave you all the tips to get a lot of qualified leads and give your inbound marketing a boost. Are you thinking of developing an Inbound Marketing strategy for your company and have doubts? Click here and close with us a free consultation . Capturing leads how to get many qualified leads How to get qualified leads: the 10 definitive tips 1) Identify your individual email list buyer person In order to offer a good customer experience, you have to know who you are targeting. And for that, the first step is to identify your buyer person . A buyer person is like the "robot portrait" of your ideal client , name and photo included. It serves to have a quick mental image of your target audience and be able to make decisions based on it, for example, "Would Juan Pérez be interested in this content?". To build your buyer persona, start by thinking about who are the people who could most benefit from your products and services, define their demographics, and describe what their needs and pain points are and how your brand could help them solve them. New Call-to-action 2) Align your marketing and sales teams The process of capturing leads involves two departments in your company: first, marketing, which is responsible for attracting users, convincing them to leave you their data, and beginning to guide them on the path to conversion. And then the sales department comes into play, taking the final steps for a lead to become a customer.