Contrary to how the word campaign is used in other contexts, Pardot is primarily an expectation. There is one campaign for every prospect. 2. Things industry list in Pardot In the past things in Pardot were read - only, but now they's synchronized and accessible from CRM. These include: Mailing List Marketing Forms Landing Pages Marketing Links Files Snippet industry list Tasks 3. B2B Marketing Analytics These analytics are now available in Salesforce so there is no longer a need for a managed package.
Datasets in legacy B2B Marketing Analytics apps are no longer updated. 4. History of Participation This now includes web page visits and automated industry list email. The latter includes any email sent from Engagement Studio, an automated rule, or an entire action. Specific Einstein Scoring Einstein's artificial intelligence gives great insight and scores using your data. However, all the results it returns can be overwhelming. Pardot now allows the user to industry list adjust visibility settings to display the most important scores. Allows the user to select the profiles that must see Behavior Scores, Lead Scores, or both.
Make sure to use this feature to help reduce your workspace and stay focused on what is most relevant. 6. Further Improvements / Einstein Features Pardot users can use industry list Einstein to find out which specific marketing assets typically play a role in sealing new deals. They can also use it to identify the best results and accounts by grouping by behavioral scores. Einstein further allows users to create a custom report to help them understand the data as it industry list relates to their business. 7. Add-ons There are many 3 rd party plugins available but be careful about the data they return. It is recommended to take the fruit with a grain of salt and to keep a close eye on the reports.