Improving FID is another way to speed up your webpages for visitors. Consider that fast page loading was already a best practice for SEO and a ranking factor long before we heard of core web vitals. FID helps keep visitors on your site because they can interact with the content faster.
When people bounce from your site, they may never come back cork bicycle zone and you can lose potential revenue. Not only that, but a sluggish site can also impact your rankings. That’s because Google’s AI, RankBrain, may take into account how a user engages with the search results.
Over time, if a website has enough visitors who go to the page from the search results and bounce back quickly, this could indicate they didn’t find what they were looking for. Because RankBrain’s goal is to analyze and serve the most relevant search results, rankings could suffer.
The good news is that most sites may already be OK when it comes to FID. In a study by Screaming Frog, 89% of mobile and 99% of desktop URLs fell within the threshold. The average was around 56 milliseconds on mobile and 13 milliseconds on desktop.
When looking at FID and search rankings correlation, Screaming Frog says that there’s much less of a correlation than for other core web vitals. But you need to recall that 2021 is when this becomes an important factor, and we would not expect an impact yet.