The clear target group is Dutch people, but this is not enough. With their approach, Arjan and David know how to address the essence of large groups of people who are specifically looking for keys to experience more happiness in their lives. These people are often already working on issues related to meaning, happiness and personal development. The target group is very large, but very segmented: it is by no means just highly educated people in their twenties and thirties. wide diverse target group With their communication Arjan and David focus on the generic questions that we as humans are all concerned with: what does happiness mean? What is happiness?
What does this mean to you? And how can you shape this in different areas of your life? Hereby they bring back their well-known four pillars. They then work with an activating communication strategy in which you see the core of positive psychology: being allowed fax number list to be human with ups and downs, but working with what is possible, what is present in you in terms of potential to experience as much happiness as possible. What you need is inspiration, practical tips and insights.
And contact with others who are also working on these things. That's what 365 Days Successful offers you. Brand personality: real people with their own interests and qualities reach real people An important part of the marketing strategy is that Arjan and David are the inspirators and the personification of the brand. Wherever you see 365 degrees, it is mainly Arjan and David who are the banners of the mission. Sometimes subtly with quotes incorporated in communication expressions, but often they are really the people who, for example, are the discussion leaders at various events. This is important: the DNA of the organization is Arjan and David.