Competitive product analysis often uses reverse thinking, reverses product design ideas through the displayed content, disassembles each module of the product, and analyzes the logic behind it. Statement before reading: The author of this article has only a reference relationship with the relevant APPs and platforms involved in the article, and has no actual interest relationship. In recent years, major e-commerce websites have increased their inclination to content to varying degrees: from Xiaohongshu's sharing of life, to the rise of live broadcasts and short videos on Taobao. In addition, I recently paid attention to the taste community of Xiaomi Youpin and the newly
released new grass APP (in fact, it came out in October, hahahaha). Therefore, with an interest in the community, I wrote this article to briefly record my own views on the community in January 2019 (because this topic will be revisited every once in a while), hoping to discuss and collide with everyone. Note: This article is divided into two parts: the first part mainly phone number list conducts user analysis, usage scenario analysis and exposition from the perspective of functional module overview; the second part mainly starts from the perspective of specific functional modules, thinking about the product design ideas behind each competing product. User behavior and needs analysis
Users in the community are mainly divided into two categories: content publishers and content viewers . Below we analyze the reasons and motivations for these two types of users to be active in the community: The content publisher's reason for publishing Feel good after online/offline experience and want to share with others Want to be followed by more people, get more likes, psychological satisfaction and gain Content agencies and platforms cooperate, the more exposure you can get more traffic and revenue content viewer With a certain purpose - interested in certain products or topics, and want to see if there are relevant introductions and Q&As in the community